• ...that rewarded video ads often have higher engagement rates compared to other mobile ad formats because users actively choose to watch them for an in-app reward.
• ...that focusing on improving your website's loading speed can positively affect your ad revenue by reducing bounce rates and improving user engagement.
• ...advertisers value engaged users more? Mobile app users who return and engage often generate higher eCPMs than new users.
• ...that the ad format you choose can significantly impact your eCPM. For example, video ads typically have higher eCPMs than banner ads.
• ...eCPMs often increase during the holiday season due to higher demand for advertising.
• ...apps with strong Day 1/7/30 retention often get priority from ad mediation platforms, including preferred access to premium demand sources.

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